PDF Onward: How Starbucks Fought For Its Life without Losing Its Soul

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I really enjoyed both the book itself and the reading of it in the audio version. I have long been a fan of Starbuck's product, but this book gave me a new appreciation for the company and its leadership. I also enjoyed the information about coffee that I picked up as I listened. Great for the entrepreneur or coffee lover!

Fascinating story by the man who built Starbuck's and may just be a future president of the United States. OK, this was fun to read. It DID make me want to rush out to Starbucks and order a latte, but I suppose that was part of the point of writing the book. Howard Schultz describes coming back as ceo at Starbucks in when the company was in serious financial trouble. He talks about the spirit of his company -- integrating socially responsible business practices with a superior product line.

What happens when the economy tanks and your business begins to look shaky? Do you abandon your principles to save your business? Howard Schultz says his business and his principles are inseparable and proves it by bringing Starbucks back from disaster. He did have to close stores and lay off people, but those employees who stayed with Starbucks kept their health insurance and the coffee growers kept the support that Starbucks is famous for. Not a brilliant book, but inspiring to learn how he fought for his company and his principles.

His return was precipitated by financial declines and a belief that the company had moved too far from its core values. This book describes Schultz's decision to return as CEO and Starbucks' subsequent transformation efforts. In telling Starbucks' story, Schultz addresses many common management problems. He discusses the challenges that growing organizations face in maintaining a focus on core values and purpose. He reiterates Starbucks' commitment to their partners as Starbucks calls its employees , but admits difficulties in keeping them engaged throughout the transformational efforts.

We see Schultz balancing his ongoing passion for Starbucks' core business while recognizing the need for change. One of Schultz's lessons is that organizations must tell their own story, not let others tell the story for them. It's clear that this book is part of Schultz's effort to tell Starbucks' story. While Schultz is relatively open about the parts of the transformation agenda that did not work as planned, he puts a relatively positive spin on the events.

Despite this one-sided perspective, Schultz tells a story that interested both the coffee aficionado and the management professor in me. Here at Walmart. Your email address will never be sold or distributed to a third party for any reason.

Onward: How Starbucks Fought For Its Life without Losing Its Soul

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In your cart, save the other item s for later in order to get NextDay delivery. We moved your item s to Saved for Later. There was a problem with saving your item s for later. You can go to cart and save for later there. Average rating: 3. Howard Schultz; Joanne Gordon. Walmart Tell us if something is incorrect. Book Format: Choose an option. Add to Cart. Available in stores.

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Onward: How Starbucks Fought for Its Life without Losing Its Soul

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Prices and offers may vary in store. Audio Book CD. In this 1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success. In , Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward , he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

Onward: How Starbucks Fought for Its Life without Losing Its Soul

Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman.


  • Starbucks’s Comeback / Book Summary of Founder and CEO Howard Schultz’s “Onward”.
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  • Onward – How Starbucks Fought For Its Life Without Losing Its Soul?
  • Onward: How Starbucks Fought for Its Life without Losing Its Soul.
  • Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past. About The Author. Joanne Gordon is a former Forbes writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications and five previous books. Select Parent Grandparent Teacher Kid at heart.

    Age of the child I gave this to:. Hours of Play:. Tell Us Where You Are:. Preview Your Review. Thank you. Your review has been submitted and will appear here shortly. Helps you understand and appreciate the effort that goes into establishing a large corporation such as Starbucks Date published: Rated 5 out of 5 by Aleem from Great Book Starbucks is such a unique company, I really learned a lot about the importance of corporate culture from this book.

    Date published: I was surprised it was as good as it was actually. Hidden gem. Rated 5 out of 5 by Anne from Loved this book! Inspiring, motivating and empowering. Great read! Highly recommend.

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    Very interesting read that I could not put down. Rated 5 out of 5 by Dibs from Inspiring! A great read. Makes you fall in love Starbucks even more. So inspiring to witness the journey and struggles of establishing the world known establishment. Rated 5 out of 5 by josie from Absolutely loved this book Such a great book I definitely would recommend this book to any start up company CEO Date published: It was a great read!

    I'm definitely not a Starbs fan but this is an insightful read for anyone into business. Rated 5 out of 5 by sassy from Must read Amazing Starbucks stories.

    Awesome business philosophy Date published: Rated 5 out of 5 by Emmanuel from A must read Anyone remotely into business must read this book Date published: Rated 5 out of 5 by Sophie from Intimate experience with StarBucks You can get an intimate experience from Howard's perspective of how Starbucks lives throught the years. Worth reading Date published: Rated 5 out of 5 by Brittany from Coffee Shop Read Loved this book, especially while sipping on a hot cup of coffee. Great behind the scenes look at Starbucks Date published: Rated 4 out of 5 by Matthew from Interesting Read for Business Fans For those interested in business as I am this is a fascinating read.

    I saw Mr.